My Projects

Each project represents a unique challenge solved with custom Shopify development, performance optimization, and conversion-focused design.

Tropeaka

Built the entire store from the ground up, transforming Figma designs into a fully responsive and conversion-focused custom Shopify 2.0 theme.

Shopify 2.0LiquidTailwindCSSStorefront API

6%+ conversion rate — a testament to both strategy and execution

The Jewellery Room

Led the technical transformation of a high-volume, luxury jewelry marketplace handling millions of DKK in monthly sales.

ShopifyLaravelAdmin APIWebhooks

Saved $10,000+/month in operational costs with custom order management system

Wonderful Dental

Developed a highly animated and engaging Shopify storefront, prioritizing both interactivity and speed.

Shopify 2.0GSAPAnimationsPerformance

Immersive brand experience without compromising site performance

Sixthreezero

Enhanced user engagement through guided selling and a personalized shopping experience for this U.S.-based bike brand.

Shopify FunctionsHydrogenMetafieldsCustom Apps

Improved AOV and conversion rates through guided buying experience

Origin Tea

Developed a premium tea and iced-syrup storefront for this family-owned, single-origin tea brand — combining rich merchandising with lead-capture and loyalty mechanics that convert.

Shopify 2.0CROKlaviyoLoyalty

800+ verified reviews and global shipping to 100+ countries, backed by multiple lead-capture and loyalty touchpoints across the funnel

Pryme

Built a bold, performance-driven Shopify store for this Australian Wagyu beef jerky brand, pairing punchy branding with a subscription-first purchase flow.

Shopify 2.0SubscriptionsLiquidBranding

A high-energy storefront with a built-in subscription engine designed to turn first-time jerky buyers into recurring subscribers

Nice Rice

Built a vibrant Shopify 2.0 storefront for this Riverina-grown Australian rice brand, blending bold branded packaging with a community-driven recipe hub.

Shopify 2.0LiquidCROUGC

A cohesive, on-brand storefront that extends the Nice Rice retail experience online, with recipe content and community engagement driving repeat visits

Sip Coco

Built a colorful, flavor-driven Shopify storefront for this Australian coconut water brand, with a distinct visual identity for every flavor and a UGC-heavy homepage.

Shopify 2.0LiquidUGCBranding

A vibrant, flavor-first storefront that turns Sip Coco's six SKUs into a cohesive shopping experience while leaning on real customer content for trust

Prime Cuts Jerky

Delivered a high-conversion Shopify store for this USDA beef brisket jerky brand, built around bundle deals and a monthly subscription club.

Shopify 2.0SubscriptionsCROLiquid

A bundle- and subscription-forward storefront built to lift AOV and convert first-time buyers into recurring 'Jerky of the Month' members