Origin Tea sources single-origin tea directly from its own plantations and needed a Shopify store that matched that premium positioning while running a serious CRO program — email capture, rewards, bundles, and social proof at every turn. I built a full Shopify 2.0 theme spanning loose leaf, pyramid bags, sticky chai, and flavoured iced tea syrups, with wholesale and gifting flows layered on top.
The Challenge
With a wide product range spanning tea, chai, iced tea syrups, and teaware, Origin Tea needed a storefront that could merchandise effectively across categories, capture leads aggressively without hurting UX, and build enough social proof to convert first-time visitors shipping to 100+ countries.
The Solution
Built category-specific collection templates with faceted filtering, a rewards program integration ('Your Rewards'), and a timed email capture popup offering $10 off. Implemented a dedicated gift box builder with bundled product value breakdowns, a reviews carousel surfacing 800+ verified reviews, and a live sales notification widget to reinforce social proof at the point of decision. Configured a separate wholesale portal for B2B customers.
Result
800+ verified reviews and global shipping to 100+ countries, backed by multiple lead-capture and loyalty touchpoints across the funnel