Built 300+ Shopify
& Shopify Plus Stores

Senior Shopify Developer & eCommerce Expert — I deliver high-performance, conversion-focused stores combining CRO, AI, and technical SEO for brands that demand results.

View ProjectsMy Expertise

300+

Stores Built

8+

Years Experience

$50M+

Revenue Generated

6%+

Avg. Conversion Rate

Tropeaka homepage
Pryme homepage
Sip Coco homepage
Wonderful Dental homepage
Origin Tea best sellers
Sixthreezero homepage

Featured Projects

A selection of Shopify stores I've built from the ground up, each delivering exceptional results.

Tropeaka

Tropeaka

Built the entire store from the ground up, transforming Figma designs into a fully responsive and conversion-focused custom Shopify 2.0 theme.

Shopify 2.0LiquidTailwindCSSStorefront API

6%+ conversion rate — a testament to both strategy and execution

The Jewellery Room

The Jewellery Room

Led the technical transformation of a high-volume, luxury jewelry marketplace handling millions of DKK in monthly sales.

ShopifyLaravelAdmin APIWebhooks

Saved $10,000+/month in operational costs with custom order management system

Wonderful Dental

Wonderful Dental

Developed a highly animated and engaging Shopify storefront, prioritizing both interactivity and speed.

Shopify 2.0GSAPAnimationsPerformance

Immersive brand experience without compromising site performance

Sixthreezero

Sixthreezero

Enhanced user engagement through guided selling and a personalized shopping experience for this U.S.-based bike brand.

Shopify FunctionsHydrogenMetafieldsCustom Apps

Improved AOV and conversion rates through guided buying experience

Origin Tea

Origin Tea

Developed a premium tea and iced-syrup storefront for this family-owned, single-origin tea brand — combining rich merchandising with lead-capture and loyalty mechanics that convert.

Shopify 2.0CROKlaviyoLoyalty

800+ verified reviews and global shipping to 100+ countries, backed by multiple lead-capture and loyalty touchpoints across the funnel

Pryme

Pryme

Built a bold, performance-driven Shopify store for this Australian Wagyu beef jerky brand, pairing punchy branding with a subscription-first purchase flow.

Shopify 2.0SubscriptionsLiquidBranding

A high-energy storefront with a built-in subscription engine designed to turn first-time jerky buyers into recurring subscribers

Nice Rice

Nice Rice

Built a vibrant Shopify 2.0 storefront for this Riverina-grown Australian rice brand, blending bold branded packaging with a community-driven recipe hub.

Shopify 2.0LiquidCROUGC

A cohesive, on-brand storefront that extends the Nice Rice retail experience online, with recipe content and community engagement driving repeat visits

Sip Coco

Sip Coco

Built a colorful, flavor-driven Shopify storefront for this Australian coconut water brand, with a distinct visual identity for every flavor and a UGC-heavy homepage.

Shopify 2.0LiquidUGCBranding

A vibrant, flavor-first storefront that turns Sip Coco's six SKUs into a cohesive shopping experience while leaning on real customer content for trust

Prime Cuts Jerky

Prime Cuts Jerky

Delivered a high-conversion Shopify store for this USDA beef brisket jerky brand, built around bundle deals and a monthly subscription club.

Shopify 2.0SubscriptionsCROLiquid

A bundle- and subscription-forward storefront built to lift AOV and convert first-time buyers into recurring 'Jerky of the Month' members

Tech Stack& Expertise

Full-stack eCommerce capabilities spanning development, CRO, AI, and SEO — everything needed to build and scale profitable stores.

Shopify & Commerce

Shopify 2.0 / PlusLiquidHydrogen / OxygenStorefront APIAdmin APIShopify FunctionsCheckout ExtensibilityShopify App DevelopmentWooCommerce

Frontend & Frameworks

React / Next.jsTypeScriptTailwindCSSGSAPVue.jsFigma → Code

Backend & Infrastructure

Node.jsLaravel / PHPPythonPostgreSQL / MySQLRedisAWS / Vercel / Heroku

CRO & Growth

A/B TestingConversion Rate OptimizationGoogle Analytics 4Hotjar / HeatmapsPage Speed OptimizationCore Web Vitals

AI & Automation

AI-Powered Product RecommendationsChatGPT / LLM IntegrationsAutomated Workflows (Shopify Flow)AI Content GenerationPredictive Analytics

SEO & Marketing

Technical SEOSchema / Structured DataInternational SEO (Hreflang)SEO MigrationEmail Automation (Klaviyo)Meta / Google Ads Integration

CRO, AI & SEO

Beyond code — I drive measurable growth through data-driven optimization, AI integrations, and technical SEO.

CRO

Conversion Rate Optimization

  • • A/B testing with statistical significance
  • • Heatmap & session recording analysis
  • • Checkout flow optimization
  • • Dynamic product bundling & upsells
  • • Mobile UX improvements
  • • Landing page optimization
AI

AI & Automation

  • • AI-powered product recommendations
  • • Personalized shopping experiences
  • • Chatbot & conversational commerce
  • • Automated inventory & pricing
  • • Predictive analytics & forecasting
  • • AI content generation pipelines
SEO

Technical SEO

  • • Core Web Vitals optimization
  • • Schema markup & structured data
  • • International SEO (hreflang)
  • • SEO migration without traffic loss
  • • Site architecture & internal linking
  • • Page speed under 1s LCP

Client Feedback

“An exceptional developer who transformed our Shopify store into a high-converting machine. The attention to performance and UX detail is outstanding.”

CEO

Health & Wellness Brand (Tropeaka)

“The custom order management system alone saved us over $10,000 per month. Technical expertise combined with real business understanding.”

Founder

Luxury Jewelry Marketplace

“Our conversion rate doubled after the CRO audit and implementation. The data-driven approach made all the difference.”

Marketing Director

DTC Fashion Brand

“Migrated our entire store to Shopify Plus seamlessly — zero downtime, improved page speed, and better SEO rankings within weeks.”

COO

Multi-Brand Retailer

“The AI-powered product recommendations increased our AOV by 35%. A true full-stack commerce expert.”

Head of eCommerce

Sports & Outdoor Brand

“Delivered a headless Hydrogen storefront that loads in under 1 second. Our customers love the experience.”

CTO

Premium Supplements Brand