Prime Cuts Jerky needed an eCommerce storefront that could sell the story of small-batch, USDA-certified beef brisket jerky while pushing customers toward bundles and its 'Jerky of the Month' subscription club. I built a bold, flame-themed Shopify 2.0 theme optimized around deals, bundles, and repeat-purchase mechanics.
The Challenge
As a DTC jerky brand competing on quality and flavor variety, Prime Cuts Jerky needed a store that made its six-flavor lineup easy to browse and compare, while maximizing average order value through bundles and converting one-time buyers into subscription club members.
The Solution
Built a flavor-grid collection page with on-sale badging, pack-size variant selectors, and quick add-to-cart across the full six-flavor range. Implemented dedicated bundle collections (including a 'Texas Bundle'), a 'Jerky of the Month' subscription club, and a money-back guarantee callout to reduce purchase friction on a food product.
Result
A bundle- and subscription-forward storefront built to lift AOV and convert first-time buyers into recurring 'Jerky of the Month' members