Sip Coco needed each of its six coconut water flavors to feel like its own mini-brand while staying cohesive as a single Shopify store. I built a theme with flavor-specific color theming, an interactive product spec carousel, and a social-proof-heavy homepage built around real customer content and the brand's 'Coco Club' membership.
The Challenge
With six visually distinct flavor SKUs, Sip Coco needed a storefront that could give each flavor its own personality on the PDP without fragmenting the brand, plus a strong top-of-funnel story to explain its natural-ingredients positioning to new visitors.
The Solution
Built a flavor-swatch-driven PDP carousel where product imagery, background color, and nutrition panel update per flavor. Designed an Instagram-style UGC grid pulling real customer photos, a 'Coco Club' email signup flow, and a scrolling testimonial section styled around real race-day and post-workout customer photos.
Result
A vibrant, flavor-first storefront that turns Sip Coco's six SKUs into a cohesive shopping experience while leaning on real customer content for trust