Pryme makes premium Wagyu beef jerky for an active, no-fuss audience, and needed a store that matched that energy — bold color blocking, direct copy, and a frictionless subscribe-and-save flow to drive repeat purchases. I built the full Shopify 2.0 theme along with the subscription and content layers.
The Challenge
Pryme needed to stand out in a crowded jerky category with a distinct, high-energy brand voice, while converting first-time buyers into subscribers to build predictable recurring revenue.
The Solution
Built a custom Shopify 2.0 theme with bold typography and an orange/red brand system, a benefits section communicating the all-natural, high-protein, 100%-Aussie-Wagyu value props, and a subscribe-and-save PDP flow with tiered delivery frequency discounts (2/4/6 weeks). Integrated a 'Pryme Time Blog' content hub for SEO and nutrition education, plus a 'Join the Herd' ambassador program for referrals and early access.
Result
A high-energy storefront with a built-in subscription engine designed to turn first-time jerky buyers into recurring subscribers